1
Four questions, in this order.
| Ask | Because |
| Who was asked, and how many? | a biased or tiny sample cannot represent anyone |
| Which average was used? | mean, median and mode can tell different stories |
| What does the graph's scale do? | a cut axis exaggerates small differences |
| Is a cause being claimed? | a link is not proof of a cause |
Notice that none of these questions is about arithmetic. A statistical report almost never fails because someone added up wrongly.
2
Choosing the average that flatters.
"Average salary" is meaningless until you know which average.
| Staff | Monthly salary |
| Owner | ₱300,000 |
| Manager | ₱45,000 |
| Six workers | ₱18,000 each |
total = 300,000 + 45,000 + 108,000
= ₱453,000 over 8 people
mean ≈ ₱56,625
what the advert would quote
median = ₱18,000
what most people earn
Seven of the eight earn below the mean
Nobody lied. "Average salary ₱56,625" is arithmetically correct and gives an
entirely false impression, because one enormous value pulled the mean upwards.
With skewed data, the median is the honest choice.
3
Percentages without the base number.
"80% preferred our brand"
of 10 people?
that is 8 people
"Cases doubled!"
from 2 to 4?
technically true, barely news
"Risk rises 50%"
from 2 in 10,000 to 3
a relative rise, a tiny absolute one
A percentage always hides the number it came from. Ask for the raw count before
being impressed by it.
4
Who asked, and who answered.
| Problem | Example |
| Self-selected sample | an online poll only strong opinions bother to answer |
| Interested party | a drinks company funding research on its own drink |
| Leading question | "Do you agree the unfair fee should be scrapped?" |
| Wrong population | asking commuters about car ownership |
Funding does not make a study false, and plenty of company research is careful. But it is a reason to read the method rather than the headline.
5
Correlation and cause.
Two things moving together has at least four explanations.
A causes B
studying raises marks
plausible
B causes A
doing well makes study enjoyable
also plausible
Something else causes both
ice cream sales and drowning both rise in summer
the weather
Coincidence
enough data sets, enough accidents
it happens
Only a properly controlled experiment can separate these. A survey, however large,
can show that two things travel together and nothing more.
Remember the flow
Who was asked · Which average · What the scale does · Whether a cause is claimed
Most misleading statistics contain no false numbers at all.
6
What a fair study adds: a comparison group and a margin of error.
A vitamin trial: 60 of 100 learners who took it got over a cold within a week. Does the vitamin work?
treated group: 60 of 100 = 60%
sounds impressive alone
control group, no vitamin: 58 of 100 = 58%
most colds clear up anyway
difference = 2 percentage points
almost no effect
"60% got better" proves nothing on its own
Without a control group, the 60% is credited to the vitamin even though 58% recover with nothing at all. The evidence is the difference between the groups, not the success rate of one.
A poll of 400 voters: 52% support a candidate, margin of error ±5 percentage points. Is she sure to win a majority?
52 − 5 = 47, 52 + 5 = 57
the plausible range
47% to 57% includes values below 50%
not sure
The margin of error tells how precise an estimate from a sample is. A lead smaller than the margin is not a clear lead.
7
Variations: three averages at once, a cut axis in numbers, a rise then a fall.
The same questions, answered with a little arithmetic.
Three averages: weekly allowances of ₱150, ₱150, ₱150, ₱200, ₱250, ₱300, ₱900
mode = ₱150, median = ₱200
most common; middle of seven
mean = 2,100 ÷ 7 = ₱300
pulled up by ₱900
Different: one data set, three honest "averages" — ₱150, ₱200 or ₱300 — so a report must say which.
A cut axis in numbers: bars of 96 and 98, axis starting at 95
drawn heights: 96 − 95 = 1 and 98 − 95 = 3
what the eye compares
looks 3 times as tall; really 98 ÷ 96 ≈ 1.02
about 2% more
Different: we can measure the exaggeration, not just describe it. An axis with no numbers at all is worse still: without a scale we cannot judge the size of the change — a steep line could be a rise of 2 or of 2,000.
A rise then a fall: a ₱20 snack rises 25%, then falls 25%
20 × 1.25 = ₱25
25% of 20 is 5
25 × 0.75 = ₱18.75
25% of 25 is 6.25
Different: the two 25%s have different bases, so "up 25%, down 25%" does not bring the price back to ₱20.
On the exam
Expect a claim or a graph to judge: a missing sample size, a biased sample, the wrong average, a cut axis, or a cause read into a correlation. The fastest route is to run the four questions — who was asked, which average, what the scale does, is a cause claimed — and stop at the first that fails. The 10-second check: the right choice names a flaw in how the data was gathered or read, not a flaw in the arithmetic.