Who you ask decides what you find out. Everything else is arithmetic.
Spot the problem
A student wants to know how far the 1,200 learners in her school travel to get there. She asks the first 40 people who arrive at the gate in the morning. Why is her sample poor?
The method itself leans one way: arriving early is connected to living close by, so the sample is stacked with short journeys and her average will come out too low. That is bias. A is wrong — 40 out of 1,200 is a reasonable size; the trouble is who those 40 are, not how many. B would answer a different question, since the population is the learners.
1
The population is everyone. The sample is who you actually ask.
Name both before collecting anything.
A census is the most accurate and usually impossible — nobody surveys all 1,200 learners for a class project. Sampling is the practical answer, and the whole skill is making the small circle resemble the big one.
2
Primary data you gather. Secondary data someone else already did.
gathered for someone else's purpose, possibly out of date
Counting the tricycles that pass your gate for an hour is primary. Quoting the PSA population count is secondary.
3
Four ways to choose a sample.
All four aim at the same thing: no group left out, no group over-represented.
Method
How
In a school of 1,200
Simple random
every person equally likely
draw 40 names from a hat with all 1,200 in it
Systematic
every k-th person on a list
1,200 ÷ 40 = 30, so take every 30th name
Stratified
split into groups, sample each in proportion
take 8 from each grade level, since each has 240
Cluster
pick whole groups at random
pick 2 sections at random and ask everyone in them
Stratified is the one to reach for when the population splits into groups that might answer differently — grade levels, barangays, sections. It guarantees every group is heard in the right proportion.
4
Bias is a fault in the method, not in the size.
A bigger biased sample is just a more confident wrong answer.
Asking at the gate at 6 a.m.catches those who live neardistance under-stated ✗
Asking only your friendspeople like you answer like youconvenience bias ✗
Asking online who uses the interneteveryone asked already has itthe answer is 100% ✗
"You agree fees are unfair, right?"the question leansleading question ✗
Ten thousand does not fix it
If the method excludes a group, asking more people excludes them more
thoroughly. Only changing how you choose fixes bias.
5
A stratified sample when the groups are not the same size.
Each group's share of the sample = its share of the population.
A high school has 300 Grade 7, 250 Grade 8, 200 Grade 9 and 250 Grade 10 learners. A stratified sample of 40 is wanted. How many come from each grade?
300 + 250 + 200 + 250 = 1,000
the whole population
40 ÷ 1,000 = 1 in every 25
the same fraction from every grade
300 ÷ 25 = 12, 250 ÷ 25 = 10, 200 ÷ 25 = 8
Grade 7: 12, Grades 8 and 10: 10 each, Grade 9: 8
12 + 10 + 8 + 10 = 40 ✓
the parts give back the sample size
Ten from each grade
Splitting 40 equally gives 10 per grade, which over-represents Grade 9 (200 learners) and under-represents Grade 7 (300 learners). Stratified means in proportion, so the bigger grade sends more.
6
Variations: cluster or stratified, a volunteer sample, and when a census is right.
The same question each time: who could be chosen, and who could not?
A town has 12 barangays. Survey A picks 3 barangays at random and asks every household in them. Survey B asks 5 random households from every barangay. Name each method.
A: whole groups, chosen at random
cluster sampling
B: some from every group
stratified sampling
Ask whether every group is represented: in B all 12 are, in A only 3.
The canteen puts out a suggestion box for a week and gets 150 slips, most of them complaints. Is this a fair picture of what learners think?
who answers? those who chose to
a volunteer (self-selected) sample
not fair: unhappy learners are likelier to write
biased toward strong opinions
When people pick themselves, the sample reflects who cared enough to respond, not the whole school.
A class adviser needs every learner's shirt size to order 38 class shirts. Sample or census?
population = 38 learners
small and easy to reach
census: ask all 38
every answer is needed, not an estimate
Sampling is for estimating a large population; when each individual's answer is used, ask everyone.
7
Working out a systematic interval.
1,200 learners, sample of 40
what we want
k = 1,200 ÷ 40 = 30
population ÷ sample size
start at a random number 1–30
say 7
7, 37, 67, 97, …
every 30th name after that
The random start matters. Always beginning at 1 would make the method predictable, and a list ordered by something meaningful could then tilt the sample.
Remember the flow
Name the population · Choose a method · Check no group is shut out · Then collect
Ask "who could never have been chosen?" — if there is an answer, the sample is biased.
On the exam
Data-collection items describe a survey and ask you to name the method, spot why it is biased, or compute an interval or a stratified share. The fastest route is to ask how each person was chosen and who could never have been; the 10-second check for a calculation is that the shares add back to the sample size.
Now you try
Practice problem
Name the method
A barangay has 400 households in Zone 1, 600 in Zone 2 and 200 in Zone 3. A health worker surveys 20 households from Zone 1, 30 from Zone 2 and 10 from Zone 3. Which sampling method is this?
The population was split into zones and each zone was sampled in proportion — 20 of 400, 30 of 600, 10 of 200 is 5% every time. That is stratified sampling. Cluster would have meant picking whole zones and surveying everyone in them, and systematic would have meant every k-th household on one list.
Hint: work out what fraction of each zone was surveyed. If it is
the same fraction every time, the groups were deliberately kept in proportion.