Growing by a percentage is multiplying, over and over. The exponent counts how many times.
The problem
A town of 20 000 grows 5% a
year. What is its population after 8 years?
P(1 + r)ⁿ = 20,000(1.05)⁸ = 20,000 × 1.4775 ≈ 29,549. B is simple growth — eight lots of 5% is 40%, giving 28,000. Compounding beats it because each year's growth is calculated on the new, larger total.
1
Find the multiplier, not the increase.
Growing by 5% means keeping 100% and adding 5% — a multiplier of 1.05.
20 000 × 1.05 = 21 000
after 1 year
21 000 × 1.05 = 22 050
after 2 — the rise is bigger already
22 050 × 1.05 = 23 152.5
after 3
The second year's growth is 1050, not 1000, because the 5% is taken on the new,
larger figure. That compounding is the entire difference between this and
straight-line growth.
2
Eight multiplications is a power.
A = A₀(1 + r)t
A₀
20 000
r
0.05
t
8
A = 20 000(1.05)8
eight years of multiplying
1.058 ≈ 1.4775
square it three times: 1.1025, 1.2155, 1.4775
A ≈ 29 549
people, so round sensibly
r is a decimal, and the 1 stays
Writing 20 000(0.05)⁸ shrinks the town to almost nothing, and 20 000(5)⁸ turns it
into a galaxy. Convert the percent to a decimal, then add it to 1.
3
Decay is the same formula with a minus.
growth
(1 + r)
5% rise → 1.05
decay
(1 − r)
12% fall → 0.88
A car worth ₱800 000 losing 12% a year is worth 800 000(0.88)³ ≈ ₱545 000 after
three years. The multiplier is what you keep, never what you lose.
4
Half-life: count the halvings.
A sample holds 80 mg of a substance whose half-life is 6 hours. How much is left after 18 hours?
A = A₀(½)t/h
t ÷ h = 18 ÷ 6 = 3
three half-lives have passed
80 → 40 → 20 → 10
halve it three times
A = 80(½)³ = 10 mg
same answer, one line
29 549 people · 10 mg remaining
The exponent is periods, not hours
18 in the exponent would mean eighteen halvings. Dividing by the half-life first
is what converts the clock into the number of times the multiplier is applied —
the same reason a rate “per quarter” needs the years multiplied by four.
5
Half a period, and the half-life worked backwards.
(a) A culture triples every 4 hours. By what factor does it grow in 10 hours? (b) 400 g of a substance falls to 25 g in 20 days. What is its half-life?
(a) periods = 10 ÷ 4 = 52
not a whole number — that is fine
35/2 = 3² × 31/2 = 9√3
split off the whole part; a half power is a square root
(b) 400 → 200 → 100 → 50 → 25
count the halvings: 4
20 days ÷ 4 = 5 days
each halving takes the same time
The 52 is the exponent, not the answer
In (a) the factor is 3 raised to 52, about 15.6 — not 2.5, and not 3 × 2.5. In
(b), 400 ÷ 25 = 16 = 2⁴: the 16 is the factor, the 4 is the number of halvings.
6
Exponential beats linear, eventually and then hugely.
Linear
Exponential
each period
add the same amount
multiply by the same factor
the model
A₀ + dt
A₀(1 + r)t
graph
straight line
a curve that steepens
after 8 years
28 000
29 549
“Grows by 1000 a year” and “grows by 5% a year” start out almost identical here and
end up thousands apart. Read which one the question said.
7
Variations: the rate unknown, the start unknown, mixed time units.
Find the rate. A fund grows from ₱2,500 to ₱3,600 in 2 years at a fixed yearly percent. What is the rate?
2500(1 + r)² = 3600
the same formula, r unknown
(1 + r)² = 1.44
divide by 2500
1 + r = 1.2 → r = 20%
square root, take the positive one
What is different: the unknown is inside the bracket, so we root instead of logging.
Not 44% ÷ 2 = 22%
The total rise is 44%, but compounding means each year's rate is less than half of
it: 2500 × 1.2 = 3000, then 3000 × 1.2 = 3600 ✓.
Find the start. A machine loses 10% of its value a year. After 3 years it is worth ₱72,900. What did it cost?
A₀(0.9)³ = 72 900
decay multiplier 1 − 0.10
0.9³ = 0.729
0.81 × 0.9
A₀ = 72 900 ÷ 0.729 = ₱100,000
divide; do not multiply by 1.1³
What is different: we undo the decay by dividing by 0.9³. Multiplying by 1.1³ = 1.331 gives about ₱97,030, which is wrong, because losing 10% and gaining 10% do not cancel.
Units that do not match. 48 g of a substance has a half-life of 30 minutes. How much is left after 2 hours?
2 hours = 120 minutes
one unit for both
120 ÷ 30 = 4 halvings
periods, as before
48(½)⁴ = 48 ÷ 16 = 3 g
48 → 24 → 12 → 6 → 3
What is different: 2 ÷ 30 mixes hours with minutes. Put both in one unit (120 min and 30 min, or 2 h and 0.5 h), then count periods.
8
When the unknown is the exponent.
“How long until it doubles?” puts t upstairs, which is what logarithms are for.
20 000(1.05)t = 40 000
double the town
1.05t = 2
divide by 20 000 — the start cancels
t = log 2log 1.05 ≈ 14.2 years
take logs of both sides
Notice the starting size never mattered: any town growing at 5% doubles in about
14 years. Doubling time depends on the rate alone, and so does half-life.
On the exam
Most items are built so the numbers are whole doublings or halvings: divide the
target by the start, write it as a power of 2 (or ½), and the exponent counts the
periods. For “first exceeds” questions, multiply 1.1, 1.21, 1.331 … until you pass
the target — faster than logs and safe from rounding.
✓
Check: does the size make sense?
lower boundsimple 5% × 8 = 40% → 28 000compounding must beat it
our answer29 549above 28 000, below double ✓
the drug10 mg is ⅛ of 80three halvings ✓
Remember the flow
Multiplier = 1 ± r · Exponent = number of periods · Then multiply
If t is the unknown, reach for logs.
Now you try
Practice problem
The problem
A colony of 500 bacteria doubles every 3 hours. How many
after 12 hours?
Count the doublings, not the hours: 12 ÷ 3 = 4. So 500 × 2⁴ = 500 × 16 = 8,000. C uses only three doublings. The exponent is always time divided by the period.